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Claire Pelletreau - Absolute Facebook Ads 2017 | 407.3 Mb
You've spent the last 6-12 months hustling like crazy to seriously grow your business. And boy, has it paid off! You're making good money by selling online courses, have raving fans who can't stop singing your praises, and you've got plans.
BIG plans:
Get REAL Results from Facebook Ads Without Pulling Your Hair Out!
You're ready to drive a TON of new traffic to your site.
Hit record numbers with your email list.
Work with a rockstar team that runs your business while you're focusing on the Big Picture.
Sell so many of your courses that $100K feels like a drop in the revenue bucket.
Basically, make more MONEY and get RECOGNITION for the incredible work you put out into the world.
You know Facebook ads are a huge part of an EFFECTIVE marketing strategy . . .
but you're not 100% sure how to make them truly work for you in your own business!
I'm guessing you can relate to at least some of the following.
I'll show you the art of writing ad copy, the kind that will woo new customers to your shores. Don't waste time staring at your keyboard. Know exactly what to say and how to say it! With my 5 Rules for Writing Ad Copy, you'll learn how to balance humor, emotion, and clarity!
MODULE :1: THE 3 STEP STRATEGY TO DOUBLE YOUR COURSE SALES
I love a good how-to lesson, but that's all worthless if you don't have the right strategy in place! Before you spend another dollar, you'll learn about the three pieces of a holistic Facebook ad campaign, when to implement which part, and what kind of ads work best for YOUR business.
This module and the rest of the course cover classic link (text plus image) ads, carousel ads, Messenger ads, video ads, and content awareness ads (a.k.a. ads for your blog or video posts).
MODULE :2-YOU WANT ME TO PUT THAT PIXEL. WHERE?
Learn how to calculate exactly how much to spend on your next campaign and when to spend it. You'll no longer invest in campaigns that don't have a chance of making money for your business. Then spend that extra cash on your dream SEO whiz, copywriter or graphic designer.
Learn how to use the Facebook Pixel from the get-go and save yourself MASSIVE headaches in the future. You'll be able to track how many people clicked on your ad and if that actually drove traffic to your site, webinar registration, or landing page. The Facebook Pixel can be a little tricky when you first start out but these instructions make it ridiculously easy. (You can hold me to that.)
MODULE :3: TARGET THAT PERFECT AUDIENCE
We'll go over how to create ads that ONLY target people who will most likely become paying customers or clients. This is how you keep your marketing budget low and your conversion rates HIGH! Targeting a whole bunch of folks who will never buy your products is your shortcut to some real financial difficulties.
MODULE :4: WRITE COPY THAT CONVERTS
I'll show you the art of writing ad copy, the kind that will woo new customers to your shores. Don't waste time staring at your keyboard. Know exactly what to say and how to say it! With my 5 Rules for Writing Ad Copy, you'll learn how to balance humor, emotion, and clarity!
MODULE :5: THE RIGHT (VISUAL) STUFF
Easily design ad images that look great, get noticed, and never get rejected by Facebook! I'll show you simple techniques using Photoshop or Canva to create irresistible photos that catch the eye, no matter how cluttered the News Feed gets
MODULE :6: WHEN AND HOW TO USE VIDEO ADS
Video ads are TAKING OVER as the new King of the News Feed, but getting tons of "views" does not always translate to more money in the bank. I'll walk you through the best uses of video ads, and then how to create ones that people can't tear their eyes away from!
MODULE :7: BUDGET LIKE A BOSS
Learn how to calculate exactly how much to spend on your next campaign and when to spend it. You'll no longer invest in campaigns that don't have a chance of making money for your business. Then spend that extra cash on your dream SEO whiz, copywriter or graphic designer.
MODULE :8: UPLOAD YOUR ADS
Master the Power Editor without cursing the day Mark Zuckerberg was born. It's not a simple interface but I'm literally making it my life's work to simplify it for you! You'll have complete control over how you create your campaigns by accessing a wide range of options that can have a HUGE impact on your campaign.
MODULE :9: READ THE RESULTS
Dig into to Facebook's reports to get the dirt on precisely what happened with your campaign (and where all your money went). I'll help you sort through the data so it's easy to see what's working (and what isn't) while your ads are running. The more you continually adapt your strategies, the better your ads will do!
MODULE :10: NOW WHAT?
Pleased with how things went, and want to scale your success? Feel like banging your head against the wall about your expensive conversions? Let me walk you through the three strategic ways to continue running your ads, make changes, or test new ideas! Facebook is constantly growing and developing, but you'll have the tools to stay on top of it.
MODULE :11: HOW TO SELL WITH FACEBOOK ADS
Yes, you really can put ads in front of people and have them instantly convert to paying customers! I'll show you the specific types of ads (*COUGH* Messenger and video ads) that have the most impact when you're asking for the sale, when to run them, how much to spend, what the copy should say, and of course, how to actually set them up.
MODULE :12: HOW (AND WHY) TO RUN CONTENT AWARENESS ADS
In case you haven't heard by now, relying 100% on list building ads is a recipe for a lackluster launch (and empty bank account). Use content awareness ads, e.g. ads for your blog and video posts, to nurture cold audiences before you ask them to open their wallets for you.
BIG BONUS: Access to the ABSOLUTE SUPPORT GROUP
This is actually my FAVORITE part of the course. Facebook is ALWAYS changing. I will be updating this course as fast as I can, and you will have access to every change (even if the price goes up later). BUT I want you to also have a place to discuss new updates, error messages, and bugs immediately.
Screenshots
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