Quote:If you'd like to start taking copy seriously in 2018, The Kopywriting Kourse is a fast and proven way to learn.
This KopywritingKourse Bundle is every product we have ever made, rolled into one logically-laid-out format at the lowest price we will ever offer.
Its perfect for people who want to make loads more cash from their business with the least amount of effort


You will learn:
How to think about copy like an expert.
How to write copy that sells.
How to produce valuable content.
How to automate your emails.
How to become a copywriter (if you want).
How to train any employees to be great copywriters.
WHAT YOU WILL LEARN FROM THE TRAINING INSIDE KOPYWRITING KOURSE:
The main KopywritingKourse is a 2-3 hour program that will take anyone (either you, or your employees) through the basics of good copywriting, and the exact techniques to do it on every piece of marketing material you have. This is the foundation of this entire copywriting bundle (worth 697 on its own). Then you can continue on to learn advanced content stratgies, cold emailing techniques, and so much more. Everything is included and you get lifetime access right away.
Learn to think like a copywriter
Getting into the copywriters mindset is so important, we dont write a single word until you understand this. These lessons alone are game changing.
Learn the technical aspects
Im not here to teach only theory. That would be silly. Im showing you how to get actual words onto an actual page. Youll get to follow along as I go through live copy examples.
Advanced copy strategies
Weve covered the basics, and now were going to go deeper into actual tactics. This is where we apply copywriting to different business models.
Content Marketing Copywriting
The word content marketing is thrown around as if any crappy article posted on the web is content. Were going to show you how to actually make kick ass articles that get linked, ranked, and read.
Copy in a hurry
If you (or your team) has a tight deadline and theres not a lot of time to learn copy, I have a module inside the KopywritingKourse just for you. Its a follow-along guide that will get you from an assignment to completion in just a few minutes.
Cold Sales Email Writing
Learning to write a damn good cold sales email pitch is what takes salespeople from low performers to top performers. This training has transformed sales teams and businesses alike.
eCommerce Copywriting
Depending on what youre selling, the copy tactics youll use are different. eCommerce is near and dear to my heart since my first real business was an eCommerce retailer. Since opening that, Ive learned many tips and tricks for writing eCommerce copy.
Writing Sales Pages
The 1 thing people come to me for help with is sales pages..those notoriously long behemoths that sell things on the web. Ive got some great strategies and formulas to follow that will make sales pages way simpler to manage and write.
The Bonus Vault
These are additional long-form interviews, copy teardowns, and breakthroughs in peoples copy that get continuously updated as new content comes along.
KopywritingKourse Updates
When we make updates to the KopywritingKourse, you automatically get the new updates. We love our members and dont try to nickel & dime them by charging for updates.
Go from zero knowledge to skilled writer.
Easy to learn for any skill level.
We want to make sure you get a complete restart back to the basics. This includes lessons and tools to help you THINK like a copywriter before you ever write a word. Learning to think the right way will change the way you write (and sell) forever.
Bite-sized lessons make it easy.
I have a relatively short attention span, and generally wont watch loonngg and drooonning videos. For this reason I make each video very bite-sized and information packed.
There are a couple of long-format interviews you can optionally watch, but the main lessons are packaged into quick and punchy lessons.

Quote:As you probably already know, the BIGGEST problem with Internet marketing is getting TARGETED TRAFFIC.

Some say "content is king" - but they are WRONG.

The truth is, you can sell your own products or affiliate products. but, if you don't have targeted traffic, you won't make a dime.

That's just the harsh reality of the situation.

To make matters even worse, most traffic sources are either too expensive to profit from or too slow to produce results.

The world of Internet marketing has changed. As Lee lacocca would say, "You can lead, follow, or get out of the way."

For example.

Consider AdWords pay-per-dick. Once again, the old days are done and gone.

Google doesn't even like Internet marketers anymore.

And the clicks frequently aren't cost-effective.

Then there's SEO (which is basically just the "flip side" of pay-per-click). The thing is. pleasing "The Big G" (and the other search engines) is a thankless job.

It takes a lot of work, a lot of time, and - in the end - only so many sites can be on page one. Furthermore, with a single algorithm change.

Quote:Course Overview
The Piranha Profits Options Trading Course is created for traders who want to generate more income from their trading account without being tied down by unpredictable market weather.
Like the impenetrable shell of a king crab, Options Ironshell gives you iron-clad strategies to protect your positions and insure yourself against draw-downs. It is especially powerful for stock investors who want to defend their portfolio against short-term bear attacks, while making extra profits during dry seasons.
In this comprehensive course, youll walk through the ABCs of Options trading like What are Greeks, What are calls and puts, before diving into 5 profitable Options strategies that you can apply in various market scenarios.

Course Curriculum
Lesson 1: Basics of Options Trading
- The Power of Options in Trading and Investing
- Call and Put Options
- Option Pricing: Intrinsic and Extrinsic Value
- The Greeks: Delta, Gamma, Theta, Vega and Rho
- Option Contracts for Stocks, Futures and Currencies
- How to Profit under Any Market Condition
Lesson 2: Setting Up Charts and Trading Tools
- Setting Up Your Charting Platform
- Creating a Watchlist
- Reading and Analysing an Option Chain
- Analysing Risk Versus Reward
- Using Probability Analysis
- How to Place and Modify Orders
Lesson 3: Understanding Long Calls and Puts
- Steps to Execute Long Calls when Very Bullish
- Steps to Execute Long Puts when Very Bearish
Lesson 4: Generating Extra Income with Covered Calls
- Generating Extra Income from Your Stock Portfolio
- Covered Call Strategy: Long Stock + Write Calls
- Profitable Entry and Exit Execution Rules
- Case Studies
Lesson 5: Hedging a Portfolio with Protective Puts
- Buy Insurance to Protect Your Stock Portfolio in a Bear Market
- Steps to Calculating the Perfect Hedge with Deltas
- Profitable Entry and Exit Execution Rules
- Case Studies
Lesson 6: Owning Stocks at a Huge Discount with Cash Secured Puts
- Strategy: Selling Cash Secured Puts
- Profitable Entry and Exit Execution Rules
- Case Studies
Lesson 7: Bullish Strategy: Buying Vertical Call Spreads
- Profiting from Bullish Stocks with Limited Risk and a Fixed Target Price
- Lower Risk Compared to Buying a Straight Call: Cheaper with Lower Theta / Vega Risk
- The Best Time to Execute this Strategy
- Profitable Entry and Exit Execution Rules
Lesson 8: Bearish Strategy: Buying Vertical Put Spreads
- Profiting from Bearish Stocks with Limited Risk and a Fixed Target Price
- Lower Risk Compared to Buying a Straight Call: Cheaper with Lower Theta / Vega Risk
- The Best Time to Execute this Strategy
- Profitable Entry and Exit Execution Rules
Bonus Lesson: Basics of Technical Analysis
- Tenants of Dow Theory and Principles of Technical Analysis
- Identifying Trends
- Utilising Support & Resistance as Supply & Demand Zones
- Mastering Moving Averages
- Mastering Indicators: Trend Following & Oscillators
- Using Powerful Candlestick Patterns and Price Action Trading

Quote:I've been trading financial markets since late 2013 and throughout my career I've focused on three asset classes for building wealth. Forex, commodities and cryptocurrencies.
To most individuals the idea of trading more than one market is absurd. Everyone assumes you need to pick a side, if you're going to learn how to trade it's either forex or stocks.

Well, what if I told you that I use the same trading strategy for various financial markets?
Over the past 2 years I have been fine tuning my strategy by testing its application in various financial markets and trading situations. This is the exact same strategy that is now being implemented across different asset classes successfully by our students here at Six Figure Capital.
So what's the secret?
There is no secret, it's what we like to call. The 14 day course.
The 14 day course is the foundation for prosperous trading, it is designed to take any trader no matter their experience level from rookie to expert. This is the precursor of the harmonic mastery course which is one of the most advanced technical trading courses available.
When it comes to educating my students, I provide the exact same strategy I personally use to make profit in forex, commodities and cryptocurrencies.
Meaning. I'm going to save you a lot of time, money and headaches by showing you what ACTUALLY works, to help you get the results you want.

You will get:
The 14 Day Course
Harmonic Mastery Course
Bonuses
Live Trading Webinars

Quote:This elite training program will guide you step-by-step to discover 10 different professional trading strategies that can help you become a consistently profitable trader - and potentially earn a spot on our trading desk.
During the program, you will have access to live mentoring meetings where you will see these strategies implemented in the current market.
By the end of this program, you will have spent time learning 10 powerful strategies from professional traders that successfully earn a living using the same setups you will be taught.

Inside The Winning Trader
- Learn 10 trading setups used by professional traders
- Join DAILY mentoring sessions to discuss these trades as they arise in the market that day
- Ask questions about real time trades during our mentoring meetings that include traders from our desk that are making these trades with the firms capital
- Train with a professional trading desk
- Taught by author, co-founder Mike Bellafiore and co-founder Steve Spencer
- Also special guest lectures from SMB traders who make their living by trading the very same setups you will be taught
- Train online - parallel to our professional prop firm traders in New York City
- Well teach you how to earn a funded trading account. By joining this program, you have the opportunity to stand out from the crowd by actively participating in the mentoring meetings and showing the firm partners your excellent PlayBook of trades.

The process of learning all 10 trades will help you determine which of these setups fits your personality and trading niche. This is the opportunity for you to add highly effective trades to YOUR PlayBook. This PlayBook can potentially earn you a place on our desk as a professional, funded trader.

Quote:The Most Comprehensive Program For Running Successful FB
Advertising Campaigns to Generate More Leads, Clients and
Customers for Your Business.
The secret behind successful FB Ad Campaigns is the marriage between the "ART" and "SCIENCE" of Social Media Advertising - the PROCESSES & the PLATFORMS. It's the understanding of what makes a high converting assets AND how to properly optimize your campaigns. AnADomy combines both in the most comprehensive FB Ad Course on the planet.



Discover how to properly find, attract and speak to your Perfect Audience so they want to buy from you
Understand the anatomy of the perfect Lead Magnet, Landing Page, and Ad so the ENTIRE SYSTEM works together for you
Know how to properly set up and optimize your ads with bidding, optimization, placements etc and remove all the technical overwhelm that comes with FB Ads




You Get Jam-Packed 4 Modules which include.




MODULE 1: YOUR PERFECT AUDIENCE

Identifying Your Perfect Audience
Serving Your Perfect Audience's Needs
Speaking Your Perfect Audience's Language




MODULE 2: ANADOMY

Anadomy of the perfect Lead Magnet
Anadomy of the perfect Landing Page
Anadomy of the perfect Ad




MODULE 3: LEVERAGING THE FB TOOLSET

Campaign Objectives
Audiences & Targeting, Pixels & Custom Audiences
Placement, Optimization, Budget & Bidding
Building Your Ads & Campaign Structure
Performance & Measuring
Power Editor
Testing and Scaling
Retargeting
Compliance




MODULE 4: TOOLS WE LOVE

Updated with all of the latest tools we are using to help make everything so much easier and more efficient

Quote:Discover My "Proprietary" 3 Stage Campaign Launch Formula
In this training I reveal my "proprietary" (don't you just love that word) 3 stage, staggered FB Campaign formula to get the most effective

results from your product launch. (Most people only do 1 or maybe 2 of these strategies and are leaving untold amounts on the table).

In this accelerated training you will discover...

The 3 Stages Of Campaigns For Maximum ROI
The exact 3 stages (in the specific order) to that ensure you get the highest ROI from your campaign efforts

The JV Jedi Strategy
My specific strategy that has single-handedly been repsonsible for producing the highest ROI's in launches

The Descend & Landing Phase
The 3 types of ads to close out in your last 3 days of your launch to get the most amount of sales.

Quote:Learn the exact step-by-step method to getting SMMA clients using personalized cold emails at scale

Ever wondered why you're not CONSISTENTLY getting NEW clients for your SMMA?
Here's a shocker. It's because you don't have outreach systems in place.
Cold emails, calls, texts, videos, etc. Is nothing more than outreach.

Keep it simple.
Completely automate your cold email outreach at scale using this course.
Reach 300+ local businesses A DAY using the automation systems I've created through trial & error.
Learn from my mistakes, shorten your learning curve and take control over your income.
All you have to do is go to the meetings and close the deals.

Keep it simple.
Enroll in the course and take your SMMA to the next level.

What's included in this course?
- Lifetime access to all 5 Cold Emails for SMMA modules (Over 30+ Lessons) | ($997 Value)
- Complete Cold Email Templates that get 80%+ open rates and 30%+ reply rates | ($997 Value)
- Support + Feedback in our private Mastermind Facebook group | ($697 Value)
Total Value: $2691 | Discounted Price: $197 (going to go up to 297 as more modules get added)

Class Curriculum
01-Module 1- Cold Email Course Introduction & Mindset Going Into The Course
02-Module 2- The Power of Cold Emails - How & Why They Work
03-Module 3- Writing The Perfect Cold Email to Get SMMA Clients
04-Module 4- Where To Find Contact Information for Cold Email Automation at Scale
05-Module 5- How to Completely Automate Your Cold Email Outreach & Follow Ups Using These Ninja Tools
06-Email Templates Our Highest-Converting Cold Email Templates
07-Funnel Templates- Cold Email Conversion Sales Funnel Templates
08-Bonus Module- Cold Email Productivity Hacks
09-Bonuses Module- Secret & Advanced Retargeting Strategies
10-BONUS- Surround Yourself With The Right People & Network
11-BONUS- One-on-One Help To Scale & Grow Your Business

Quote: HOW TO FIND YOUR FIRST 10,000 READERS This is the exact system I used to grow my business from $0 to over $1,000,000 in 24 months and is used by thousands of my students worldwide. Learn how to grow your audience on autopilot and sell more books and other products - without being "sleazy". Your First 10,000 Readers is best-selling author Nick Stephenson's online training course for authors and entrepreneurs who are serious about using books and publishing to grow their audience and automate their marketing.




HOW TO FIND YOUR FIRST 10,000 READERS This is the exact system I used to grow my business from $0 to over $1,000,000 in 24 months and is used by thousands of my students worldwide. Learn how to grow your audience on autopilot and sell more books and other products - without being "sleazy". Your First 10,000 Readers is best-selling author Nick Stephenson's online training course for authors and entrepreneurs who are serious about using books and publishing to grow their audience and automate their marketing.


The techniques, tools and strategies in the course are the exact blueprint Nick used to build his audience to over 40,000 subscribers in less than one year. It includes the launch templates and promotional strategies he uses in his own multi-six-figure publishing business.

This is a highly practical, zero-fluff course with proven results from over 2,000 students.

Nick is considered one of the most influential indie author marketing experts on the web, and has reached over a million readers with his fiction and has helped tens of thousands more with his teaching on how to publish, market, and create freedom from books and writing.

Target Audience

Your First 10,000 Readers is aimed at two key audiences:

Authors who want to grow their readership and sell more books.
Entrepreneurs in other businesses who want to use books and publishing to build authority and grow their audience and revenue (speakers, coaches, consultants, influencers, online marketers, etc).

What's in the Course?

Forever access to the members' area, video lessons, live calls, and the following bonuses:

Six-Figure Swipe Copy Email Templates
Private Facebook Support Group
Tools of the Trade Video Breakdowns
Facebook Ads for Authors Training
Pre-recorded Group Coaching Calls
and access to future live calls
"The Author Marketing Machine"

Quote:A "Done with You" Coaching Program To Help You Create, Market, and Deliver Your Profitable Webinar Before I tell you exactly how this coaching program will radically change your life let me ask you a couple quick questions.Why did you become an entrepreneur?






Were you drawn to the promise of making a lot of money?
To buy the nice home, cars, and to afford the finer things in life.

Or was it the time freedom?
The dream of working from a laptop just 4-hours a week.

Was it because you want to make a difference?
To get your message out there and truly change the world

If you've had any of these dreams that tells me that you ARE an entrepreneur.
The Problem?

Well, for many of us reality sinks in.
We find that online courses are choc full 'o' empty promises and the lifestyle that we've been dreaming seems so far away.

What you should know about me before you join:
I'm here to empower you to believe and know that you truly can do anything that you put your mind to.

After 11 business failures and being $50,000 in debt invested my last $2,500 into a coaching program and it changed my entire life.forever. I invested in a coaching program that taught me the short cut to success and it changed everything. I went from being an overwhelmed, struggling, frustrated broke entrepreneur to learning skills that allowed me to create profits in ANY business endeavor. That's when I learned how to create, market, and deliver webinars in 2010. With no email list and no money I started doing webinars. I figured that all I needed to do was to help people who knew less than me. I had spent thousands of dollars learning Facebook marketing and I decided to take that knowledge, package it up, and teach people on live webinars.

In the beginning, I used what I now call my "grass roots" (free) method of getting people to watch my webinars.

Within 30 days, I make my first $5,000 and was able to pay my bills that month.
Within 60 days, I had broken 5-figures.
Within 90 days, my revenues climbed past the 6-figure mark.
Within 2 years I sold my company for over a half a million dollars and achieved the dream that I had set since I was a little kid.

Was it easy?
Heck no!

I rolled up my sleeves and got my butt in gear and work hard. BUT, I worked hard at a "proven system" and that was the difference. I've been using this one proven strategy over and over and over again. I simply teach amazing content for free on a live webinar and if the attendees want to work with me further.I let them. This simple webinar model has allowed me to do what I love, help thousands of entrepreneurs, and make over 2 million dollars (over a couple years, this is not a hypey brag) This simple strategy has allowed me to start my own movement with my company Life on Fire.com


To help YOU relentlessly pursue your dreams and prosper with purpose.

It's my mission - to give you strategies that "actually" work
It's my mission - to tell you the truth about that it takes to be successful
It's my mission - to help you get your message to the masses
It's my mission - to help you become the rockstar you were meant to be
It's my mission - to help you live a Life on Fire

What does living a Life on Fire mean?

To absolutely LOVE what you do for work
To help people and make a difference
To make more money than you need so that you can give back
To enjoy the journey along the way
To build a brand and a legacy that will never be forgotten

What's the fastest path to living a Life on Fire?

Webinars. As you continue reading you find out exactly why this is true and why you absolutely need to be doing webinars.
A webinar is a "live meeting that takes place over the web."
It's delivered using simple tools like Go to Webinar or Google Hangouts.
So how do you build a business using webinars?

Step 1: What's your passion & purpose?

You think about all the knowledge that you've accumulated over the years and decide what you would LOVE to teach to help others.
The more that you teach for free on live webinars the more people that you attract The more people that you attract the more people that want to buy your products & services the more money you make the more you can give back
If you're already in business.even better!
You simply look at your ideal customer and make a webinar that is the solution to their biggest problem.


So who is this Webinar Conversion Formula for?

Experts, authors, coaches, service professionals, online marketers, info-preneurs, podcasters, marketing directors, CEO, and many more.
If you have a desire to teach others what you know and build a business.this is for you

Who is the Webinar Conversion Formula NOT for?

People who don't take action
Those who are not willing to put in the work to achieve success
Excuse makers & complainers
People who are just out to make a buck and don't care about their customers

What's included in the Webinar Conversion Formula

6 Home Study Sessions - step by step tutorials
Fast Action Homework Sheets
1 Hour live "Done with You" implementation help
Email templates
"Presentation Slides That Convert Framework"
Ticket to "IGNITE Your Movement" San Diego Event

PLUS These Bonuses:

Live Facebook Advertising Workshop Thursday 6/11 at 12pm pst
"6-Figure Virtual Summit"
Private Facebook Group Mastermind

Quote: Every day, millions of people use it to search for information, and many wind up making a purchase or clicking on a promotional link. Whenever they do that, someone gets paid. How to Write Your Own Money Making Websites shows you how to become that someone by teaching you step-by-step how to create a content-rich, Money-Making Websites on topics you're already passionate about.. Websites that will enable you to make money in your spare time doing something you love, no matter where you are or what you're doing. And, once you get your first website up and running smoothly - it's easy to start another . and another . and another. How to Write Your Own Money Making Websites will teach you EVERYTHING you need to know to get your website up, running, attracting visitors, and making money. By the time you finish, you'll know: The quickest, easiest, and cheapest way to set up a professional-looking website. How to choose the best, most traffic-friendly topic for your site. How to pick a domain name for your website that will attract the most visitors. What each page on your site needs to do to maximize your profits. How to write copy search engines love and that attracts visitors and holds their attention. How to write and structure a home page that grabs people's interest and puts them in a "buying mood." How to attract and keep "loyal customers" by keeping your website fresh and exciting. How to use internal site links to dramatically improve your search-engine rankings. Where to find the best and highest-paying affiliates. (These guys are looking for websites like yours to list their ads on!) How to make even more money with Google AdSense and other forms of site advertising. The seven things experts do within 48 hours of publishing their website to bring more visitors to their site faster. How to track your site's performance and how to use the information to make your site better. And much, much more . This program doesn't leave you second-guessing a thing. From choosing your topic to collecting your first paycheck, How to Write Your Own Money Making Websites guides you every step of the way. And, you won't be alone! You'll get ongoing support from Nick Usborne and other successful Money-Making Website owners, including those featured in this catalog, thanks to a members-only forum and interactive training program - all included with the program. Don't waste another minute . get started today! Cost of education $497.00

Quote:Several years in the planning, now it�s finally coming: our own conversion optimization event. We�re calling it ConversionXL Live. You�ve read the blog. Now come see the highest quality growth & optimization topics discussed live.

Dates: March 11-13, 2015
Location: just outside of Austin, TX
Website: live.conversionxl.com

My promise: it�s going to be the best conversion event you�ve ever attended. I�ve been to (almost) all of them. I know what they�re like. So we�re raising the bar now � both in terms of content as well as the experience and relationships built.
Early bird pricing until December 1st

Ticket price during November is basically at cost. The fee includes 2 nights in the Marriott hotel (event site) + all meals. You just need to get yourself to Austin, and we�ll take care of everything else.

Since the hotel doesn�t have infinite capacity, the seats are limited. First come, first served.

Check out the event here: live.conversionxl.com

Quote:Perry Marshall is endorsed in FORBES and INC Magazine and is one of the most expensive business consultants in the world. He has guided numerous clients from startup to tens and hundreds of millions of dollars.
He founded the the $10 million Evolution 2.0 Prize, with judges from Harvard, Oxford and MIT. The prize, announced at the Royal Society in Great Britain, aims to solve the biggest mystery in biology.
His reinvention of the Pareto Principle is published in Harvard Business Review. NASA�s Jet Propulsion Labs at the California Institute of Technology uses his 80/20 Curve as a productivity tool. 80/20 Sales & Marketing is mandatory in many growing companies.
Marketing maverick Dan Kennedy says, �If you don�t know who Perry Marshall is � unforgivable. Perry�s an honest man in a field rife with charlatans.�
His Google AdWords book laid the foundations for the $100 billion Pay Per Click industry, and techniques he pioneered are standard best practices. Ultimate Guide to Google AdWords is the world�s best selling book on internet advertising.
He�s consulted in over 300 industries and served as an expert witness for marketing and Google AdWords litig

Quote:Perry Marshall is endorsed in FORBES and INC Magazine and is one of the most expensive business consultants in the world. He has guided numerous clients from startup to tens and hundreds of millions of dollars.
He founded the the $10 million Evolution 2.0 Prize, with judges from Harvard, Oxford and MIT. The prize, announced at the Royal Society in Great Britain, aims to solve the biggest mystery in biology.
His reinvention of the Pareto Principle is published in Harvard Business Review. NASA�s Jet Propulsion Labs at the California Institute of Technology uses his 80/20 Curve as a productivity tool. 80/20 Sales & Marketing is mandatory in many growing companies.
Marketing maverick Dan Kennedy says, �If you don�t know who Perry Marshall is � unforgivable. Perry�s an honest man in a field rife with charlatans.�
His Google AdWords book laid the foundations for the $100 billion Pay Per Click industry, and techniques he pioneered are standard best practices. Ultimate Guide to Google AdWords is the world�s best selling book on internet advertising.
He�s consulted in over 300 industries and served as an expert witness for marketing and Google AdWords litig

Quote:Perry Marshall is endorsed in FORBES and INC Magazine and is one of the most expensive business consultants in the world. He has guided numerous clients from startup to tens and hundreds of millions of dollars.
He founded the the $10 million Evolution 2.0 Prize, with judges from Harvard, Oxford and MIT. The prize, announced at the Royal Society in Great Britain, aims to solve the biggest mystery in biology.
His reinvention of the Pareto Principle is published in Harvard Business Review. NASA�s Jet Propulsion Labs at the California Institute of Technology uses his 80/20 Curve as a productivity tool. 80/20 Sales & Marketing is mandatory in many growing companies.
Marketing maverick Dan Kennedy says, �If you don�t know who Perry Marshall is � unforgivable. Perry�s an honest man in a field rife with charlatans.�
His Google AdWords book laid the foundations for the $100 billion Pay Per Click industry, and techniques he pioneered are standard best practices. Ultimate Guide to Google AdWords is the world�s best selling book on internet advertising.
He�s consulted in over 300 industries and served as an expert witness for marketing and Google AdWords litig

Quote:Perry Marshall is endorsed in FORBES and INC Magazine and is one of the most expensive business consultants in the world. He has guided numerous clients from startup to tens and hundreds of millions of dollars.
He founded the the $10 million Evolution 2.0 Prize, with judges from Harvard, Oxford and MIT. The prize, announced at the Royal Society in Great Britain, aims to solve the biggest mystery in biology.
His reinvention of the Pareto Principle is published in Harvard Business Review. NASA�s Jet Propulsion Labs at the California Institute of Technology uses his 80/20 Curve as a productivity tool. 80/20 Sales & Marketing is mandatory in many growing companies.
Marketing maverick Dan Kennedy says, �If you don�t know who Perry Marshall is � unforgivable. Perry�s an honest man in a field rife with charlatans.�
His Google AdWords book laid the foundations for the $100 billion Pay Per Click industry, and techniques he pioneered are standard best practices. Ultimate Guide to Google AdWords is the world�s best selling book on internet advertising.
He�s consulted in over 300 industries and served as an expert witness for marketing and Google AdWords litig

Quote:We will beat any control you've ever had, no matter where or how successful.
What the Swiss Army Knife is: It's a tool for "Systematic Creativity" for crafting every kind of sales message. It asks you incredibly insightful questions about your customers and breaks you out of any ad-writing rut that you're stuck in. The Swiss Army Knife beats ANY control you've ever written - like clockwork, like clicks on a dial.
The Story behind the Swiss Army Knife: In December '09 I took my family to a vacation in Costa Rica. (Fabulous place by the way. And quite affordable!) We visited the Costa Rican jungle, known as "The Cloudforest."
I traversed catwalks snaking through the foliage and spent hours in a state of pure delight, studying the fascinating plants in this beautiful, sturdy ecosystem.
I was looking at this tree that was sprouting shoots that dropped down to the ground. Those shoots form a second system of aerial roots.
The tour guide said, "Because the soil is so shallow, the tree branches grow roots that seek out extra nutrients in the dirt below them."
Dang. Nature is so incredibly efficient. It leaves nothing to waste. How does the tree KNOW how to do this?
I don't know how it knows to do it, but it definitely knows. It's purposefully reaching for the ground, seeking water, seeking minerals, seeking to expand its reach.
I asked:
"What if my customers were as efficient in using natural resources as nature itself?"
-
"What if Google ads were as smart as a tree in the Cloudforest? What if I were a Google ad on a web page and I could look around at all the other stuff on the same web page? What if I could talk to the person scrolling on that page? What new text would I write if I knew that?"
-
"If I were an intelligent, self-aware Google ad, what would I say? How would I morph? What would I know how to do? What questions might I ask?"
That led me to a brand new marketing technology I call the Swiss Army Knife.
It's systematic, it's scientific, and endlessly creative. Bionic Google ads become tractor beams that drag peoples' eyeballs away from the center of the page to YOUR ad. They push your exposure up in the rankings so you get more traffic or cut your bids. They bring new people who would've never clicked before.